AFO Radio, Traqkid, Kiwanis Malaysia District & VGI Transit and a string of celebrities and popular individuals are making reading fun and enjoyable through storytelling
Petaling Jaya, 8th May 2020 – Inspired by celebrities in the United States who launched an Instagram account that features celebrities and other notable figures reading children’s books under a fundraising project called Save With Stories, AFO Radio recently partnered with Traqkid, Kiwanis Malaysia and VGI Transit to create the Malaysian version of Save With Stories, #SaveWithStoriesMY in three languages namely Bahasa Malaysia, Chinese and English.
The highlight of this storytelling project is that each story is read by an individual who may be a celebrity, a radio announcer or a popular individual. Each celebrity reader explains in their videos how to make a RM 15 donation (or more) with just one text. Each story aims to raise the awareness of reading amongst our children by selecting interesting children’s stories that will inspire the interest of viewers or listeners to listen and develop a culture of reading.
William Lim, Chief Executive Officer of AFO Radio explained, ‘This MCO we saw many people getting involved in helping the underprivileged and we wanted to do our part. When we stumbled across Save With Stories online, we thought it is a wonderful campaign that we can adopt here in Malaysia.’
‘We wanted to work with partners that can further enhance this initiative and were fortunate to find Traqkid, who provides solutions surrounding kids’ health, safety and environment, Kiwanis Malaysia that has a history of over 45 years in the promotion for the betterment of children and VGI Transit who will support awareness of this campaign through its advertising platforms.
Each of us will use our capabilities to help raise the awareness of the importance of reading in education and at the same time appeal to donors to fund our campaign to help the less fortunate children. And what better way to do this than with our very own celebrities to help read to the children and their parents. We hope this campaign will help inculcate a reading habit with children especially now that we are all confined at home,’ added William.
The campaign which started a week ago has already garnered an impressive pool of celebrities in the likes of Deborah Henry -Miss Universe Malaysia 2011 & Miss Malaysia World 2007, Carey Ng – Miss Malaysia Universe 2013, Steve Yap – Actor, Wan Wai Fun – previously MYFM announcer & actress and not forgetting Selene and Kym who are both anchor radio announcers at AFO Radio, just to name a few. Many more postings can be found via Facebook (https://www.facebook.com/savewithstoriesmy) and Instagram (https://www.facebook.com/savewithstoriesmy).
‘Traqkid wanted to make a difference in everything we do for our children. Education is the foundation of knowledge and with everything going digital, listening online is the new trend to go. Having a platform such as AFO Radio to help broadcast this campaign on air and online will truly reach out to many people,’ says Simon Chin, CEO of Traqkid and also the President Elect of Kiwanis Club of Damansara Uptown.
Kiwanis has been in Malaysia over 45 years. Currently we have 20 permanent projects representing centres for children with special needs established and managed by various Kiwanis clubs all over Malaysia. These centres run intervention program, job training and other skills development. Beneficiaries of these centres are mainly children with Down Syndrome, Dyslexia, Autism, ADHD, slow learners and other physical or mental conditions. With SaveWithStoriesMY, our aim is to raise RM100,000. The money will be used to continue our efforts in providing the under privileged education and also to feed those in need.
‘We had embarked on digitalization project to support the Kiwanis clubs and community since 18 months ago. It is timely that phase 1 of the project was recently completed with the revamped website & payment portal with 2C2P. A few of clubs have been able to take advantage of this project to raise more than RM40,000 online for families affected by the Covid 19 pandemic,’ said Dr Laurence Lim, Governor of Kiwanis Malaysia District. added.
The objective of #SavewithstoriesMY to inspire everyone to read as well as raise funds to support projects that will help children to gain access to books and education materials, improve their wellbeing and education programs that will nurture their overall development. To donate please visit, Kiwanis Malaysia website https://kiwanis.org.my/savewithstoriesmy/. With just a few simple steps such as filling up your details, click donate to select the amount you would like to donate which start from as low as RM15 up to RM1,000.
For more information on SaveWithStoriesMY, please visit https://www.aforadio.com/shows/-storiesmy, https://www.facebook.com/savewithstoriesmy, or to donate https://kiwanis.org.my/savewithstoriesmy/.
BACKGROUND
About #SaveWithStoriesMY
This is a partnership between AFO Radio, Traqkids and Kiwanis Malaysia. Together we launched #SaveWithStoriesMY on 27th April to raise funds through storytelling by celebrities and well-known personalities.
Each storytelling is designed to be fun and entertaining for kids and parents so that learning is enjoyable. AFO Radio will publish episodes of these storytelling which are between 2 and 6 minutes through Instagram (link) and Facebook (link).
Our pledge is to raise RM100,000 to buy food and to help the underprivileged children in their education. We hope you like what we do, and we look forward to your generous donation which starts from as little as RM15. Your contribution will make a difference.
Funds raised will be distributed to the 60 Kiwanis clubs in Malaysia to implement the following:
- Purchase educational materials such as books and stationeries
- Purchase essentials such as food and groceries
- Organize community educational programs
#SaveWithStoriesMy #aforadio #KiwanisMy #Traqkid #kidsafetyislife#VGiTransit
About AFO Radio – Another Freakin’ Online Radio Station
AFO RADIO was born from the simple idea of doing things differently, thinking out of the box. Challenging the norm and going against the grain since 2010, aforadio has stood the test of time against all its peers and has made its presence greatly felt not just through its physical studios around the Klang Valley, but by actively being involved in events in and around town.
What started out as a small studio in a shop lot in PJ Old Town, is now a single app with 2 language broadcast and 2 studios in the bustling heart of KL – Chinese from KL City Walk and the English from Quill City Mall.
And it doesn’t just stop there, aforadio together with its partner Air Asia has made it possible for all Air Asia passengers and AFO Radio listeners to catch up on all its shows through its podcast both in English and in Chinese on board Air Asia aircrafts.
Despite all odds, aforadio continues to power through year after year and is definitely here to stay!
In TraqKid, we strive to help parents to create Rings of Safety for their kids with family enrichment, community empowerment, and technologies enablement. TraqKid is the only proactive preventive kit with end-to-end support that parents can subscribe to through a mobile app, where emergency assistance can be mobilised when the need arises.
TraqKid also strongly believes that safety begins at home and grows into community. With this intention in mind, we have created various family enrichment programs to for parents and kids to nurture strong bond within the family and work together as a team. And finally, as part of building a resilient community, we have a 24/7 Response Centre through which our ready team of responders nationwide can be dispatched when needed.
About Kiwanis
Kiwanis believes every child deserves a future. Since our founding over 105 years ago, we have changed the lives of thousands of children. Around the world, our aim is to give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.
About VGI Transit
We are specialized in Transit Advertising; managing and marketing advertising space in the new MRT line and KTM that connects the urban population in Klang Valley.
Today’s urban audience spends more time than ever away from home, in a space where transit advertising has become an influential part of daily life. This space is where we come in, bridging your brand with your audience.
Driven by a consumer-oriented ecosystem, VGi Transit is trailblazing our path in Malaysia as an exclusive advertising and creative services provider offering total transit solutions in the new SBK MRT and KTM railway lines.
Contact
Katherine Chew Kiwanis Malaysia District
PR Chair
012-3012766
